RAW  Candy Packaging
Spring 2025


Adobe Illustrator
Adobe Photoshop
Procreate

 This conceptual packaging project merges the atmosphere of two films—Fresh (2022) and What You Wish For (2023)—into a bold, dark candy brand called RAW. Drawing from the emotional tone, visual mood, and narrative energy of both stories, each candy evokes a unique cinematic essence through expressive typography, color, and form. Alongside the packaging, this project includes a supporting poster and out-of-home advertising campaign to expand the brand into the physical world.

Developed through in-depth research, moodboarding, sketching, dieline exploration, and physical prototyping, RAW showcases my ability to craft immersive visual identities that translate narrative concepts into compelling consumer experiences.


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© Hailey Riemenschneider. All rights reserved.